The Biggest Night in Sports, or so ESPN says
The night after the MLB All-Star game is the quietest night in sports.
Unless you’re ESPN.
If “The Decision” wasn’t enough self-promotion for you, at around 7 p.m., the front page of espn.com announced Wednesday night as “The Biggest Night of Sports.”
This, despite the fact that the NFL, NHL, NBA, MLB and NASCAR were not in action.
But it was something bigger; it was the ESPYs, ESPN’s yearly sports award ceremony.
The event was so big, ESPN had the results not only on its rotating centerpiece online, but also as the top item on its list of news stories.
The ESPYs also made the front page of SI.com and Yahoo! Sports front page – as an ad. Both announced that Seth Meyers would be hosting the show, but by midnight Thursday, both ads were gone.
But as far as a news story, those two, along with Sporting News and AOL Fanhouse, had nothing.
Odd if its supposed to be the biggest night in sports.
Of course, should anyone really expect ESPN to say anything less about its own programing?